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Smart healthcare devices in marketing
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Problem
- Marketers seldom have access to data generated by smart medical devices.
- Digital healthcare experiences are not able to keep up with patient expectations.
- Lack of integrations and disconnected data often limit marketers.
Solution
- In order to bridge the gap between customer digital data and connected device data, we have come up with IoT Integrated Pharma solution empowered by Adobe Experience Platform. Our solution includes
- Building experiences in Adobe Target to deliver the website personalization
- Leveraging Adobe Journey Optimizer for push notifications and reminders on Website and Mobile App
- Integrating steaming APIs for Call center services.
- Through this solution pharmaceutical companies are no more limiting themselves to digital data, rather combining it with smart IoT devices data to understand their customers behavior and activities better to provide a personalized service.