Adobe DTM to Launch Migration
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Hypercharge retail media strategies
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Problem
- Disparate data, across systems create complexities for retail media use cases.
- Brands are not able to quickly monetize user behaviour data for media use cases.
- Custom integrations with supply-side systems and ad exchanges increase costs dramatically.
Solution
- Use connectors to get in-store data, CRM data into RT-CDP and use integrated profiles to stitch identities which can be activated across retail media platforms like GAM, Criteo
- Enable highly advanced segments like sequential and edge segments
- A NextRow developed custom reporting API Framework “SmartProbe” integrates data from media platforms like Google and Criteo to provide a feedback loop into RT-CDP in real-time for superior reporting and advanced segmentation