--- title: QuipTag image: https://www.nextrow.com/wp-content/uploads/2025/03/1200x675_Logo.png --- [![QuipTag_Logo](https://landing.nextrow.com/hs-fs/hubfs/QuipTag_Logo.png?width=240&height=98&name=QuipTag_Logo.png "QuipTag_Logo")](https://www.nextrow.com/) ## Automate METADATA AUTHORING in **ADOBE EXPERIENCE MANAGER** ELIMINATE DOM SCRAPING ACROSS WEBSITES - Cut AEM authoring costs by 55%. - Improve your go-to-market timeline by 80%. - Automate metadata management and tagging processes without relying  heavily on development teams. ### Know more About QuipTag ![Icon Problem-1](https://landing.nextrow.com/hs-fs/hubfs/Icon%20Problem-1.png?width=111&height=111&name=Icon%20Problem-1.png "Icon Problem-1") ### The Problem Many organizations face challenges when it comes to changes to metadata values in Adobe Experience Manager (AEM). ![Problem Impact_w_text](https://landing.nextrow.com/hs-fs/hubfs/Problem%20Impact_w_text.png?width=2000&height=754&name=Problem%20Impact_w_text.png "Problem Impact_w_text") ![problem_mobile](https://landing.nextrow.com/hs-fs/hubfs/problem_mobile.png?width=632&height=2000&name=problem_mobile.png "problem_mobile") ### The Solution **Automate Metadata authoring with QuipTag** QuipTag enables the Marketing & Analytics team to manage analytics tags independently, freeing them from relying on AEM development resources. It automates component-based metadata authoring directly in AEM for data layer management. ![Icon Solution-1](https://landing.nextrow.com/hs-fs/hubfs/Icon%20Solution-1.png?width=236&height=312&name=Icon%20Solution-1.png "Icon Solution-1") #### QuipTag Addresses Key Challenges ![key-vector](https://landing.nextrow.com/hubfs/key-vector.png "key-vector") ##### Eliminates manual DOM scraping Automate DOM scraping to save time and reduce errors in metadata extraction. ![key-vector](https://landing.nextrow.com/hubfs/key-vector.png "key-vector") ##### Direct integration with AEM components No manual tagging required, saving costs and minimizing human errors. ![key-vector](https://landing.nextrow.com/hubfs/key-vector.png "key-vector") ##### User-friendly interface Marketers and content authors can make changes easily without technical dependencies. ![key-vector](https://landing.nextrow.com/hubfs/key-vector.png "key-vector") ##### Automated quality assurance (QA) QuipTag Integrates automated testing to ensure reliable data collection with fewer QA bottlenecks. ![key-vector](https://landing.nextrow.com/hubfs/key-vector.png "key-vector") ##### Seamless Updates Manage metadata tag updates across multiple websites with speed and accuracy. ### Real-World Impact QuipTag IN Action ![100pharma_icon](https://landing.nextrow.com/hs-fs/hubfs/100pharma_icon.png?width=194&height=184&name=100pharma_icon.png) #### A Fortune 100 Pharma needed to implement analytics tagging across 14 web pages with 272 interactions (videos, CTAs, link clicks, scroll tags). ![calendar_icon](https://landing.nextrow.com/hs-fs/hubfs/calendar_icon.png?width=156&height=156&name=calendar_icon.png)   Traditionally, this took **23 days** with manual authoring and three rounds of validation. ![3_icons](https://landing.nextrow.com/hs-fs/hubfs/3_icons.png?width=1558&height=150&name=3_icons.png) With **QuipTag**, the entire process was completed in **just one day**, representing a **95% reduction in time spent on tagging and validation**. #### Other Key Results #### Up to 70% reduction in time spent on data layer management. #### 40% faster content publication cycles. #### 40% decrease in metadata-related errors. #### 30% improvement in marketing team agility to implement new tracking requirements. ### Benefits of Using QuipTag ![check_bene_icon](https://landing.nextrow.com/hs-fs/hubfs/check_bene_icon.png?width=66&height=66&name=check_bene_icon.png) ##### Immediate Cost Reduction QuipTag optimizes metadata workflows, reducing costs by 55%. ![check_bene_icon](https://landing.nextrow.com/hs-fs/hubfs/check_bene_icon.png?width=66&height=66&name=check_bene_icon.png) ##### Direct integration with AEM components Experience exponential reductions in the time-to-market for new sites. ![check_bene_icon](https://landing.nextrow.com/hs-fs/hubfs/check_bene_icon.png?width=66&height=66&name=check_bene_icon.png) ##### Improved Data Quality Automate metadata management for reliable and accurate data across your analytics Platforms. ![check_bene_icon](https://landing.nextrow.com/hs-fs/hubfs/check_bene_icon.png?width=66&height=66&name=check_bene_icon.png) ##### Enhanced Agility Adapt to new data needs without lengthy development cycles, freeing up you teams to focus on growth. ![check_bene_icon](https://landing.nextrow.com/hs-fs/hubfs/check_bene_icon.png?width=66&height=66&name=check_bene_icon.png) ##### Superior QA Process Automated testing capabilities ensure quality assurance for data integrity and faster content publication. ### Why Choose QuipTag? ![why_icon](https://landing.nextrow.com/hubfs/why_icon.png) As digital transformation accelerates, the need for automated, efficient data layer management has never been greater. ![why_icon](https://landing.nextrow.com/hubfs/why_icon.png) QuipTag empowers your teams to focus on content quality and analytics insights, not manual tagging processes. [Explore More](https://meetings.hubspot.com/nextrow/quiptag-meeting) Want to learn more about how QuipTag can help automate your metadata authoring and analytics tagging