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Revolutionize Your Metadata Tagging Process with QuipTag

Improve metadata tagging content velocity in Adobe Experience Manager websites for quality data analytics and accurate reporting to enable better business decisions.

Streamline
Metadata Tagging

QuipTag is an innovative solution to automate and streamline metadata tagging within Adobe Experience Manager (AEM) exclusively built for the healthcare industry that improves Analytics reporting accuracy by up to 80% and reduces AEM content authoring costs by about 55%. 

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Automate Metadata Tagging

Reduce manual effort and ensure consistent tagging across all content components.
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Real-Time
Updates

Instantly reflect changes in your analytics for up-to-date insights.
integration

Seamless
Integration

Integrates smoothly with AEM and Adobe Analytics.
data-accuracy

Enhanced
Data Accuracy

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Healthcare Industry Challenges

Content Creation Inefficiency

Manual processes take too much time for content authoring leading to delays in new marketing campaigns and are prone to error.

Lack of Actionable Insights

Incorrect metadata tagging results in inaccurate reports, which can result in more marketing dollars spent. 

Long MLR Review Times

As the MLR review process takes time, and inaccurate metadata tagging can result in significant delays

Introducing QuipTag

Automated Tagging

Reduce manual content authoring and accurate metadata tagging

Real-Time Updates

Instantly reflect changes in your analytics for up-to-date insights.

Seamless Integration

Integrates smoothly with Adobe Experience Manager and Adobe Analytics.

Enhanced Data Accuracy

Eliminate errors and improve reporting accuracy.

Key Benefits of Using QuipTag

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Efficient Content Creation

Speed up the metadata tagging process in Adobe Experience Manager, allowing for faster campaign launches.

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Faster MLR Review Processes

Automated metadata tagging eliminates the need for Medical, Legal, and Regulatory (MLR) review.

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100% Accurate Metadata Tagging

Accurate metadata tagging and reliable data reporting result in significant cost savings.

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Actionable Insights

Minimize incorrect metadata tagging for immediate insights for better decision-making on marketing dollars spent.

How QuipTag Supports Healthcare Industry Goals

Aligning with Your Business Objectives

Cost Reduction

  • Goal: Decrease Costs
  • Strategy: Decrease advertising/agency costs
  • QuipTag Impact: Reduces manual metadata tagging costs and enhances data accuracy for marketing spend optimization.

Patient Engagement

  • Goal: Grow Revenue
  • Strategy: Increase patient outcomes
  • QuipTag Impact: Improves engagement tracking and optimizes content delivery, ensuring timely and relevant patient interactions.

HCP Engagement

  • Goal: Grow Revenue
  • Strategy: Increase HCP-driven revenue
  • QuipTag Impact: Automated metadata tagging to ensure accurate tracking of HCP engagement, providing real-time insights to optimize content personalization.

Content Creation

  • Goal: Free Up Agency Resources
  • Strategy: Reduce content volume through reuse
  • QuipTag Impact: Streamlines metadata tagging process on website, enhancing content discovery and reuse, and reducing manual tagging effort.

Customer Success Story

Fortune 100 Pharma Client achieved: 
  • 55% savings Content Authoring
  • Optimized GTM timelines by 80%
"QuipTag transformed the way we do metadata tagging in AEM. Business is happy that they can manage the metadata tag values without relying on AEM content authoring team. IT is happy that manual errors are eliminated with QuipTag's automated process. As the whole MLR review step is gone, it helped us expediting the content publishing timelines too." - IT Director
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